tag:blogger.com,1999:blog-10182776.post112226714178246740..comments2023-08-09T03:25:10.436-07:00Comments on Nonstop Express: Which comes first, the market or the ad?Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-10182776.post-1141135118289617982006-02-28T05:58:00.000-08:002006-02-28T05:58:00.000-08:00Tim that's got to be one of the longest blogspam e...Tim that's got to be one of the longest blogspam entries I've ever seen!<BR/><BR/>Why don't you just switch on the filtering?<BR/><BR/>Nearly missed a comment from Mr gapingvoid in all that...<BR/><BR/>Ad agencies are wankers - it's the truth.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10182776.post-1122924579809873802005-08-01T12:29:00.000-07:002005-08-01T12:29:00.000-07:00Tim, thanks for the great response. I wish I coul...Tim, thanks for the great response. I wish I could comment in more detail, but the truth is I'd just be echoing your own thoughts. Aside from some of the newer industries, most business models are now so entrenched -- and the competition so even -- that marketing really is the only variable factor left. From airlines to computers to energy, it'll be interesting to see which companies sustain meaningful consumer relations and how they do it.Chris Meserolehttps://www.blogger.com/profile/18353022005627357487noreply@blogger.comtag:blogger.com,1999:blog-10182776.post-1122645161103333842005-07-29T06:52:00.000-07:002005-07-29T06:52:00.000-07:00The entire structure of marketing/advertising is a...The entire structure of marketing/advertising is an offshoot of a production economy that makes THINGS. Like you said, everyone (in the west) pretty much has everything they need. So we have moved to a self-indulgence/you deserve it trend in marketing. This is running out of steam. No is is duped anymore. Sure, people still want more things, but they are having qualms about how much it's costing them, hence the price pressure on manufactured goods ($40 DVD players, etc). <BR/><BR/>I think the next step is a bit like what Amazon did, but on a human scale. People will start shifting their ad dollars (ie their disposable income) to SERVICES. They will consume fewer things and spend more on achieving a life-centric comfort/experiences. The challenge for us marketing hacks is how to sell wet-ware. We were trained to sell widgets. Selling services is different. We can't just transpose the rules we've used to sell stuff. We need to invent new ones.Richard Thompsonhttps://www.blogger.com/profile/07450413959749487645noreply@blogger.com