GM's Highway to Hell.

This seems like really, really dumb idea.

GM's going to add their logo on cars from other divisions, like Chevy, Saab and Caddy.

Another case of head-in-the-sand thinking, misplaced faith in the power of brands and "umbrella-brand" theory.

Better to focus the GM line and differentiate it even more from the others. Hell, have them actively compete.

No response yet on GMs executive blog. I wonder if they'll pick up the thread.

Anyway, I can just hear the internal discussion that preceded this stellar move:

"We've spend $9 Gazillion on this brand. It must be worth something."

"Ok. Let's confuse people even more. And give our other divisions a marketing problem"

Sad. The U.S. auto industry really needs a turnaround about now.