Apr 19, 2005

Brands continue to fall out of fashion.

Like the prior post, more good stuff from PSFK on the value of brands.

Seems like the label matters less than it used to when it comes to clothes. I dont' think Donatella, Ralph and Giorgio are quaking in their boots, but they should pay attention--folks could easily tire of that particular status symbol.

Personalization and convenience will trump a big-ass marketing budget any time.

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