Anyway, in addition to the numerous personal changes this effort has entailed, which could be the subject of other posts, I have discovered much of interest on the business side of things, such as:
- We are in the groundswell of an "authenticity and tradition" trend in clothes, the importance of which extends beyond lapel widths and country of origin concerns. Craftsmanship and micro-merchandising are in full swing.
- The polo/khaki and T-shirt/denim movements have peaked and are ripe for replacement.
- Online communities and self-publishing make it easy for people to find mentors, which in turn can have significant impact in a small group of devotees. This points to a failure of mass merchants and provides an interesting opportunity for them.
- From a brand perspective, spend your time with the few than trying to convert the many.
- Print/Traditional media is not dead. Not by a long shot.
More to come.
Put This On
Mistah Wong's Brog
A Continuous Lean
Custom shirts from J. Hillburn
Esquire's Handbook of Style
Details' Men's Style Guide